CV
Brand Manager at Significa
2021 – present, Porto
I lead Significa’s brand and communications strategy, working closely with internal teams to shape how the agency shows up in the world. From social content and blog posts to award submissions and creative partnerships, I develop and execute ideas that strengthen our voice and connect with the right audiences. The job also includes plenty of shadowing, a camera never too far from hand, and planning the kind of Christmas parties people talk about all year.
Project Manager at Significa
2021 – 2023, Porto
I managed digital product and platform projects for clients, including a personal training app, a skincare brand and a platform for exploring nature. Working closely with design and engineering teams, I kept timelines on track, ensured expectations were clear, and maintained smooth communication. I brought structure where needed and flexibility where it mattered, always focused on the process, the product and the people using it.
Project Manager & Executive Producer at This is Pacifica
2020–2021, Porto
I returned to This is Pacifica in 2020, where I had first interned as a designer years earlier, to take on project management and creative production in the middle of a global pandemic. Working across time zones and shifting timelines, I kept teams aligned and clients reassured, helping deliver work that went on to win at Cannes Lions, D&AD and The One Show. This included C.O2.A.T., one of the studio’s most awarded projects to date.
Creative Producer at Agency Leroy
2018–2020, Helsinki
I joined Leroy as a digital marketing intern and quickly took on a broader production role, managing campaigns from pre-production to delivery. I worked on video and photo shoots for Nordic brands across OOH, print and digital, handling everything from confidential briefings and budgets to mood boards and set styling. My role blended organisation and intuition. I worked closely with creatives to bring their ideas to life and kept things calm on set, even if that meant showing up with a gummy bag.
Social Media Manager at Samuji
2019–2020, Helsinki
At Samuji, a Finnish fashion label, I led social media strategy and content planning across platforms, with a focus on the AW2019 campaign rollout. I developed toolkits, ran activations and shaped the brand’s digital tone of voice. During my time there, the Instagram audience grew organically from 43K to 47K.
Freelance Graphic Designer and Project Manager
2018–2020, Porto
During this time, I worked on a range of cultural and design-focused projects. With R2, I coordinated on-site operations for the MAAT Museum and collaborated with institutions like the Calouste Gulbenkian Foundation and Serralves. At design studio Pê, I managed several print and exhibition design projects. I also worked closely with the artist Ana Aragão as a production assistant, helping build her exhibition Future Frames at PanoramAH.
Education
2025
Open Executive Program in Brand Management at Porto Business School in Porto, Portugal.
2017–2020
Master of Arts in Visual Culture and Contemporary Art at Aalto University of Arts, Design and Architecture in Helsinki, Finland.
2017
Certificate in Design Thinking for Business Innovation at EDIT in Porto, Portugal.
2013–2014
Exchange Studies at Willem de Kooning Academy, in Rotterdam, The Netherlands.
2011–2015
Bachelor in Communication Design at Faculdade de Belas Artes da Universidade do Porto, Portugal.
∞
Fluent in English, native in Portuguese and conversational in Spanish. B1 driving license.
CV
Brand Manager at Significa
2021 – present, Porto
I lead Significa’s brand and communications strategy, working closely with internal teams to shape how the agency shows up in the world. From social content and blog posts to award submissions and creative partnerships, I develop and execute ideas that strengthen our voice and connect with the right audiences. The job also includes plenty of shadowing, a camera never too far from hand, and planning the kind of Christmas parties people talk about all year.
Project Manager at Significa
2021 – 2023, Porto
I managed digital product and platform projects for clients, including a personal training app, a skincare brand and a platform for exploring nature. Working closely with design and engineering teams, I kept timelines on track, ensured expectations were clear, and maintained smooth communication. I brought structure where needed and flexibility where it mattered, always focused on the process, the product and the people using it.
Project Manager & Executive Producer at This is Pacifica
2020–2021, Porto
I returned to This is Pacifica in 2020, where I had first interned as a designer years earlier, to take on project management and creative production in the middle of a global pandemic. Working across time zones and shifting timelines, I kept teams aligned and clients reassured, helping deliver work that went on to win at Cannes Lions, D&AD and The One Show. This included C.O2.A.T., one of the studio’s most awarded projects to date.
Creative Producer at Agency Leroy
2018–2020, Helsinki
I joined Leroy as a digital marketing intern and quickly took on a broader production role, managing campaigns from pre-production to delivery. I worked on video and photo shoots for Nordic brands across OOH, print and digital, handling everything from confidential briefings and budgets to mood boards and set styling. My role blended organisation and intuition. I worked closely with creatives to bring their ideas to life and kept things calm on set, even if that meant showing up with a gummy bag.
Social Media Manager at Samuji
2019–2020, Helsinki
At Samuji, a Finnish fashion label, I led social media strategy and content planning across platforms, with a focus on the AW2019 campaign rollout. I developed toolkits, ran activations and shaped the brand’s digital tone of voice. During my time there, the Instagram audience grew organically from 43K to 47K.
Freelance Graphic Designer and Project Manager
2018–2020, Porto
During this time, I worked on a range of cultural and design-focused projects. With R2, I coordinated on-site operations for the MAAT Museum and collaborated with institutions like the Calouste Gulbenkian Foundation and Serralves. At design studio Pê, I managed several print and exhibition design projects. I also worked closely with the artist Ana Aragão as a production assistant, helping build her exhibition Future Frames at PanoramAH.
Education
2025
Open Executive Program in Brand Management at Porto Business School in Porto, Portugal.
2017–2020
Master of Arts in Visual Culture and Contemporary Art at Aalto University of Arts, Design and Architecture in Helsinki, Finland.
2017
Certificate in Design Thinking for Business Innovation at EDIT in Porto, Portugal.
2013–2014
Exchange Studies at Willem de Kooning Academy, in Rotterdam, The Netherlands.
2011–2015
Bachelor in Communication Design at Faculdade de Belas Artes da Universidade do Porto, Portugal.
∞
Fluent in English, native in Portuguese and conversational in Spanish. B1 driving license.
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Brand Manager & Producer
My work spans campaign development, creative strategy, brand storytelling, account management and the production of still-life shoots and short films, created alongside studios such as R2, This is Pacifica, Agency Leroy and Significa.
Curious by nature, I ask the “whys” and “hows” to help brands make space for connection, meaning and new possibilities. I focus on how projects resonate with the people they’re made for and the teams who bring them to life, from first thought to final form.
Ana Fernandes
Brand Manager & Producer
My work spans campaign development, creative strategy, brand storytelling, account management and the production of still-life shoots and short films, created alongside studios such as R2, This is Pacifica, Agency Leroy and Significa.
Curious by nature, I ask the “whys” and “hows” to help brands make space for connection, meaning and new possibilities. I focus on how projects resonate with the people they’re made for and the teams who bring them to life, from first thought to final form.