pre-production • location scouting • executive production • on set coordination
I oversaw five campaigns for the Nordic glassware brand Iittala, working under the creative direction of Agency Leroy. My role spanned from pre-production and location scouting to on-set coordination and executive production. I collaborated closely with photographers Staffan Sundström, Bryan Saragosa and Carl Bergman, and stylists Anne Törnroos, Ina Nordbäck and Susanna Vento to bring each shoot to life.
pre-production • executive production • on-set coordination • marketing strategy
For Samuji, a former Finnish fashion label, I conducted audience research to inform the AW2019 campaign strategy. I developed tailored toolkits, planned social media activations, and coordinated the photo and video shoot in close collaboration with Creative Director Samu-Jussi Koski and photographer Bryan Saragosa.
project management • budgeting • client & partner care • production
At This is Pacifica, I co-managed the concept development and production of C.O2.A.T, a sustainability-focused project for Azgard 9, a denim brand investing in sustainability-led innovation. The project brought together collaborators like Stream & Tough Guy, Post Carbon Lab and photographers Frederico Martins and Nuno Moreira, along with many other talented folks.
Awards → 3 Cannes Lions, 1 Golden Pencil at D&AD, 1 One Show Award, 5 ADC*E Awards, 8 Gold Awards at Clube Criatividade Portugal and the "Grande Prémio Eficácia" (now EFFIE).
concept • casting • styling • assets rollout • pre & post-production
At Agency Leroy, we created Smile; it’s Cleaning Day, a campaign for Freska that played on the contrast between sparkling-clean homes and kids’ classic resistance to tidying up. I oversaw both motion and stills production, managing casting, styling, budgeting and post-production for social and OOH placements.
project management • client liaison • on-set production
I managed the rebrand rollout of Kopke’s DOC Douro Wines, leading label production and supporting the studio’s visual documentation of the work. Developed under the art direction of This is Pacifica, the project pays homage to Quinta de São Luiz and draws on the region’s architectural and natural landscape. Photography by Nuno Moreira.
project management • client & partners care • budget allocation
At This is Pacifica, I managed the branding process for CAMPUS Paulo Cunha e Silva, Porto's centre for artistic residencies and performing arts. My role encompassed project management, budget coordination, and liaison with the city council and cultural partners. The project involved developing a dynamic, digital-first identity system and signage that reflects the centre's commitment to community and innovation.
project management • budget allocation • client & partners liaison
I oversaw several projects for Primosfera, an independent, family-run real estate business and one of This is Pacifica's oldest clients. My favourite outcome of this collaboration is The [Brick] Book, an ode to Casa do Tijolo, (more than) a brick house. Photographs courtesy of Nuno Moreira.
Awards → 1 Silver Cannes Lions, 2 Gold Awards at Clube Criatividade Portugal and 1 D&AD Shortlist.
art direction • styling • executive production
Together with photographer Matilde Viegas, I explored glass, sunlight and their softer reflections in this shoot for Aquela Kombucha, a Porto-based fermented tea brand. I led art direction, styling and production.
art direction • styling • executive production
I led production and assisted photographer João Cruz in capturing Chef Álvaro Carvalho’s dishes and preparation techniques for The Dining Room Chef. The shoot focused on detail, texture and the craft behind each plate.
pre-production • executive production • styling & on-set coordination
At Agency Leroy,I produced and supported styling across multiple print and online campaigns for Dermosil, one of the few cosmetics brands still using catalogue marketing as part of its strategy.
concept development • creative production • graphic design
I worked closely with Ana Aragão on Future Frames, her exhibition at Jofebar that conceptualises the future as a utopian promenade. I contributed to concept development, planning, pre-production and graphic design. Photography by Rui Manuel Vieira.
project management • client care • graphic design
At R2, I worked as a graphic designer on several projects for leading Portuguese cultural institutions, including the Calouste Gulbenkian Foundation, MAAT — Museum of Art, Architecture and Technology, and the Serralves Museum.
exhibition display • graphic design
I assisted Finnish artist Pilvi Takala with title design for her work The Stroker. For Admirer, I contributed to artwork animations, graphic design and exhibition display planning for her solo show at Kiasma.
editorial assistance • project management • pre-production
At This is Pacifica, I accompanied the editorial and print production process behind the book X!?, an archival compendium of reflections, articles, and projects celebrating the tenth anniversary of the Porto-based architecture studio OODA. The book is published by Actar. Photographs courtesy of Nuno Moreira.
production assistance • styling assistance
While at Agency Leroy, I assisted photographer Kaisa Sunimento in capturing delicacy and harmony for Hetkinen, a Finnish natural cosmetics brand.
project management • client care • production • on-set coordination
While at Agency Leroy, I assisted Made by Choice, which designs and produces high-end furniture and accessories in building their e-commerce website and documenting their production methods.
concept development • editorial coordination • graphic design
we need to talk is a publication that creates space for conversations, be it spoken, drawn or imagined, and highlights the importance of simply having them, regardless of intellectual depth. Developed in collaboration with Vanessa Kowalski and Margarita Leonenko.
Iittala
pre-production • location scouting
• executive production • on-set coordination
I oversaw five campaigns for the Nordic glassware brand Iittala, working under the creative direction of Agency Leroy. My role spanned from pre-production and location scouting to on-set coordination and executive production. I collaborated closely with photographers Staffan Sundström, Bryan Saragosa and Carl Bergman, and stylists Anne Törnroos, Ina Nordbäck and Susanna Vento to bring each shoot to life.
pre-production • executive production • on-set coordination • marketing strategy
For Samuji, a former Finnish fashion label, I conducted audience research to inform the AW2019 campaign strategy. I developed tailored toolkits, planned social media activations, and coordinated the photo and video shoot in close collaboration with Creative Director Samu-Jussi Koski and photographer Bryan Saragosa.
project management • budgeting
• client & partner care • production
At This is Pacifica, I co-managed the concept development and production of C.O2.A.T, a sustainability-focused project for Azgard 9, a denim brand investing in sustainability-led innovation. The project brought together collaborators like Stream & Tough Guy, Post Carbon Lab and photographers Frederico Martins and Nuno Moreira, along with many other talented folks.
Awards → 3 Cannes Lions, 1 Golden Pencil at D&AD, 1 One Show Award, 5 ADC*E Awards, 8 Gold Awards at Clube Criatividade Portugal and the "Grande Prémio Eficácia" (now EFFIE).
concept • casting • styling
• assets rollout • pre & post-production
At Agency Leroy, we created Smile; it’s Cleaning Day, a campaign for Freska that played on the contrast between sparkling-clean homes and kids’ classic resistance to tidying up. I oversaw both motion and stills production, managing casting, styling, budgeting and post-production for social and OOH placements.
project management • client liaison • on-set production
I managed the rebrand rollout of Kopke’s DOC Douro Wines, leading label production and supporting the studio’s visual documentation of the work. Developed under the art direction of This is Pacifica, the project pays homage to Quinta de São Luiz and draws on the region’s architectural and natural landscape. Photography by Nuno Moreira.
art direction • styling • executive production
Together with photographer Matilde Viegas, I explored glass, sunlight and their softer reflections in this shoot for Aquela Kombucha, a Porto-based fermented tea brand. I led art direction, styling and production.
art direction • styling • executive production
I led production and assisted photographer João Cruz in capturing Chef Álvaro Carvalho’s dishes and preparation techniques for The Dining Room Chef. The shoot focused on detail, texture and the craft behind each plate.
pre-production • production
• styling & on-set coordination
At Agency Leroy,I produced and supported styling across multiple print and online campaigns for Dermosil, one of the few cosmetics brands still using catalogue marketing as part of its strategy.
concept development • creative production • graphic design
I worked closely with Ana Aragão on Future Frames, her exhibition at Jofebar that conceptualises the future as a utopian promenade. I contributed to concept development, planning, pre-production and graphic design. Photography by Rui Manuel Vieira.
project management • client care
• graphic design
At R2, I worked as a graphic designer on several projects for leading Portuguese cultural institutions, including the Calouste Gulbenkian Foundation, MAAT — Museum of Art, Architecture and Technology, and the Serralves Museum.
exhibition display • graphic design
I assisted Finnish artist Pilvi Takala with title design for her work The Stroker. For Admirer, I contributed to artwork animations, graphic design and exhibition display planning for her solo show at Kiasma.
project management • clients & partners care • budget allocation
At This is Pacifica, I managed the branding process for CAMPUS Paulo Cunha e Silva, Porto's centre for artistic residencies and performing arts. My role encompassed project management, budget coordination, and liaison with the city council and cultural partners. The project involved developing a dynamic, digital-first identity system and signage that reflects the centre's commitment to community and innovation.
editorial assistance • project management • pre-production
At This is Pacifica, I accompanied the editorial and print production process behind the book X!?, an archival compendium of reflections, articles, and projects celebrating the tenth anniversary of the Porto-based architecture studio OODA. The book is published by Actar. Photographs courtesy of Nuno Moreira.
project management • client & partner liaison • budget allocation
I oversaw several projects for Primosfera, an independent, family-run real estate business and one of This is Pacifica's oldest clients. My favourite outcome of this collaboration is The [Brick] Book, an ode to Casa do Tijolo, (more than) a brick house. Photographs courtesy of Nuno Moreira.
Awards → 1 Silver Cannes Lions, 2 Gold Awards at Clube Criatividade Portugal and 1 D&AD Shortlist.
production assistance • styling assistance
While at Agency Leroy, I assisted photographer Kaisa Sunimento in capturing delicacy and harmony for Hetkinen, a Finnish natural cosmetics brand.
project management • client care
• production • on-set coordination
While at Agency Leroy, I assisted Made by Choice, which designs and produces high-end furniture and accessories in building their e-commerce website and documenting their production methods.
concept development • editorial coordination • graphic design
we need to talk is a publication that creates space for conversations, be it spoken, drawn or imagined, and highlights the importance of simply having them, regardless of intellectual depth. Developed in collaboration with Vanessa Kowalski and Margarita Leonenko.
I work across brand and product marketing for digital products, from positioning and strategy through to campaign development and production.
I'm interested in why people use products, how value is communicated, and what makes ideas stick around. Curious by nature, I ask the whys and hows, focusing on how projects connect with the people they're made for and the teams who bring them to life, from early thinking through to execution.
I work across brand and product marketing for digital products, from positioning and strategy through to campaign development and production.
I'm interested in why people use products, how value is communicated, and what makes ideas stick around. Curious by nature, I ask the whys and hows, focusing on how projects connect with the people they're made for and the teams who bring them to life, from early thinking through to execution.